Strategic Growth Forum
The Strategic Growth Forum (SGF) is the country’s most prestigious annual gathering of top executives, entrepreneurs, advisors, investors and business leaders. The event theme “Lighting the path ahead,” demonstrated how EY — and the business leaders — can help create a world that works better for all.
My Role
Lead Art Director
- Image selection
- Composited art in Photoshop
- Created advertising templates
- Led the team of designers
- Designed scenic hardscape elements and developed LED wall storytelling
Evolving the art
As we got closer to the live event, our expression of the theme art evolved to include more vibrancy, an aurora of light to represent the promise of a better world, and floating orbs of light to represent the audacious entrepreneur attendees who can take us there.
The on-site event experience
The thematic elements of light, shapes and color created an elegant, seamless and evolved on-site experience that immersed attendees in a journey to a better world — one that exists at the intersection of imagination, equity and sustainability.
The event theme and stage content wove together seamlessly to infuse messaging, spark creativity and delight and inspire long after the event was over. Watch for a behind-the-scenes look at how we created the magic for more than 3,000 attendees over 5 days.
Dichroic film applied to windows and surfaces filtered and refracted light, bathing the venue in beautiful colors that transformed as the sun changed position.
Scenic build of portal
I assisted the scenic team in making this faceted portal to the future.
Art direction of stage graphics
Directed the animation team to seamlessly integrate the theme from the experience hardscape and the LED hallway scenes into the ballroom experience. Gradually moving animations complement the LED walls, enhancing the sensation of being in another world.
