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Entrepreneurship Program

The Art of Entrepreneurship creative campaign

EY’s Entrepreneur Of The Year program celebrates ambitious visionaries who are leading successful, dynamic businesses in the US. We were asked to develop imagery and visuals that could carry the program through 4 phases: Nominations, Judging, Winners, Celebration, and across all media types.

My Role

  • Art Direction
  • Imagery selection
  • Photoshop compositing work
  • Pitch presentation

The Art of Entrepreneurship theme recognizes the artistic entrepreneurs who continuously repaint and reframe our economy from innovative new angles through their passionate work and commitment. This theme pays homage to the artful balance of passion, determination, character, and skill needed to create businesses that address the most complex challenges and build a better working world. What we created for EY has four distinct creative approaches that work together as a whole.

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Campaign art
Campaign art
Campaign art

CAMPAIGN VISUALS

Our hero art was inspired by René Magritte’s painting The Son Of Man, but we changed the sillhouette of the primary figure to be more gender inclusive. And we changed the art on the wall to harmonize with the other campaign visuals. 

Magritte
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Entrepreneur Of The Year program creative

I led as the national art director for EY’s Entrepreneur Of The Year 

My Role

  • Lead Art Director
  • Team of 20 designers
  • Built toolkits and templates
  • Magazine layout and art direction of photo shoots

Social media design

I designed all the templates used by the national team to announce regional winners and created all of the custom imagery. Additionally, I managed the development of the toolkit that contained all the marketing materials necessary for the team to engage with their regional programs.

mobile phones

Annual magazine layout

I led this annual, complex, multi-layered project that included art direction, layout, design, nationwide photoshoot coordination, custom imagery creation, key art precision, and press check management.

magazine spread

Gala stage graphics

I designed the larger-than-life stage graphics for both the national and regional galas

stage graphics

Physical experience design (PXD) of winner’s sculpture

lluminated winners sculpture – a forum element that I developed, recognized as a best practice and an exciting Instagram moment for attendees – a fun, but challenging typesetting puzzle

winner's sculpture